That enabled extra targeted digital promoting and gave it a 50% share of voice in television. If change is coming and it certainly will, then Signet Jewelers would seem to have probably the most to lose, being ranked the nation’s primary jewellery retailer on the National Jeweler’s Superseller list. It operates some 2,800 retail areas beneath its Kay, Zales, Jared, Diamonds Direct and Banter by Pierce Pagoda banners, plus DTC James Allen and Rocksbox jewellery Jewelery News rental, and more. But jewellery consumption did pretty nicely for seven years through 2020 and it took seven years for the jewelry market to recuperate after 2007 – seven years feast, seven years famine – history is likely to repeat itself.

  • The Eka Mia Luca piece is from a collection by the Italian brand Fope.
  • SAMUEL ORD reflects on the model’s history and details the road ahead.
  • One of the best jewellery metals to invest in the modern-day includes gold.