The Italian furniture brand Flexform has opened its first Singapore Experience Centre, its largest showroom in Southeast Asia. The new space in Bendemeer replaces the previous Newton location and operates on an appointment-only basis.
Covering 2,500 square feet, the center was developed with Rosso Italia Living, Flexform’s exclusive distributor in Singapore. It functions as a curated hub for architects, interior designers, and clients seeking custom luxury furniture with Italian craftsmanship.
An immersive showcase of quiet luxury
The showroom displays Flexform’s most iconic designs, including the Groundpiece sofa and the Ginger lounge chair. Designed by Antonio Citterio in 1984, the chair remains a staple of modern upholstery. Visitors can examine modular seating systems like the Loungescape sofa, which offers organic shapes and adaptable configurations.
A digital planning tool lets designers visualize layouts, adjust materials, and export technical files for seamless project integration. The space also features outdoor collections, such as the Zefiro table and Echoes chair, along with a wide selection of premium leathers and textiles.
The brand focuses on timeless elegance rather than trends. Its pieces work equally well in homes and commercial spaces, a versatility that has kept Flexform relevant for over 60 years. This adaptability has made the company a favorite in high-end hospitality projects.
Craftsmanship rooted in tradition
Established in 1959 in Meda, Italy, within the Brianza Design District, Flexform began as a small workshop before becoming a globally recognized name. The company remains family-owned, now led by the third generation of the Galimberti family, and continues producing all furniture in Italy.
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Each piece is handcrafted using sustainably sourced materials, including goose down for cushioning. This attention to detail ensures the brand’s signature comfort. The long-standing partnership with Antonio Citterio has shaped Flexform’s contemporary aesthetic, combining minimalist lines with tactile warmth.
The Singapore Experience Centre is at 70 Bendemeer Road, #05-04, Luzerne Building. Appointments can be scheduled through Rosso Italia Living, ensuring personalized consultations.
In Singapore’s space-conscious market, Flexform’s modular designs provide practical solutions without sacrificing luxury. The showroom’s focus on customization meets growing demand for pieces that feel uniquely tailored, even in compact urban settings.
The brand’s expansion arrives as interest in European craftsmanship grows, particularly among buyers who prefer longevity over disposable trends. While the appointment-only model reduces foot traffic, it supports Flexform’s positioning as a premium, service-driven brand.
The showroom offers a tangible way to experience the brand’s philosophy.
Quiet sophistication defines its approach.
